the studio kit
Your work is specific. Your materials should be too.
Print and digital materials, designed around your business.
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A one-time design project: a complete set of print and digital materials built around your business, plus editable templates so you can keep creating on your own.
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Essentials covers the everyday: business cards, email signature, proposal cover, social profiles, seven social templates, and a one-page brand guide. Portfolio adds a brochure, three project sheets, a booklet, and three signs.
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About two hours of your time. Essentials arrives within two weeks of our call; the full studio kit in about a month.
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Everything. Print-ready files, editable templates, and a brand guide that keeps it all consistent.
You know your work. I listen, and translate it into something your clients can hold.
For ten years I've designed print and social material for businesses, nonprofits, and organizations, and I've watched excellent work go unseen because its materials didn't do it justice.
The studio kit is a one-time project: a complete set of materials built from your own words, plus editable templates so you can keep producing polished content on your own. No ongoing retainer, no marketing agency. Just a designer who listens, and tools you keep.
landscape designers
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architects
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builders and contractors
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interior designers
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craftspeople and specialty trades
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landscape designers | architects | builders and contractors | interior designers | craftspeople and specialty trades |
The Kits
The Essentials | $1800
The foundation every business needs: cards, email signature, proposal cover, social profiles, and templates, all designed as one consistent system. It’s how your business shows up every day, in every inbox and every handshake.
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Business cards. Two designs: one for you, one for your team, with as many names as you need.
Email signature. The same considered presence in every message you send.
Proposal cover. So the proposal you already send looks as good as your work.
Social profile set. A profile image, three bio options, highlight covers, suggested links, and three pinned posts built around what you most want clients to know.
Seven social templates. Announcement, carousel, informational, meet the team, website, review, and link posts. Editable, so you can keep posting on your own.
One-page brand guide. Your logo, colors, typefaces, and voice on a single page.
Portfolio | $3200
Built on essentials, portfolio is what your work looks like on paper: a brochure, project sheets, a booklet, and signs that show what you do, so clients and trade partners can see your work before they ever see a site.
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Capabilities brochure. Your leave-behind, and your introduction to architects, builders, and designers.
Three project sheets. Mini portfolio pages, by project or by type of work.
Custom booklet. Twelve pages: a portfolio, a client lookbook, or a project highlight.
Three signs. A yard sign, a promotional poster, and a third of your choosing.
The Complete Studio Kit | $4500
Essentials and portfolio, designed together from one intake and one conversation. Every card, post, page, and sign is built as a single system at the same time, so your business looks like itself everywhere it shows up. It’s the most complete version of the studio kit, and the best value.
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Business cards, two designs: one for you, one for your team
Email signature
Proposal cover
Social profile set: profile image, three bio options, highlight covers, suggested links, and three pinned posts
Seven social templates: announcement, carousel, informational, meet the team, website, review, and link posts
One-page brand guide
Capabilities brochure
Three project sheets
Twelve-page custom booklet
Three signs: a yard sign, a promotional poster, and a third of your choosing
Every print piece arrives as a print-ready PDF and an image. Every template arrives as an editable Canva link and a PDF with marked image areas. Printing is yours to choose.
how it works - three steps
Intake
A short form, plus your logo and photos in a shared folder.
Video Call
An hour or so on Zoom about your business and how it should feel.
Delivery
I design every piece, present it to you together, and hand over your files.
but wait, there’s more!
correspondence
for staying in touch thank-you notecard · letterhead and envelope · return address label · a holiday or seasonal card
add to your kit | bundles · $450 each
Small sets of finished pieces, built on the brand system from your kit. Add them when you sign, or any time after.
neighborhood
for being a good neighbor on every job postcard: work underway · postcard: just completed · large poster · QR card to your work or reviews
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additional project sheet · $150
plant palette layout · $250
additional social template · $75
additional sign or size · $150
additional business card design · $150
additional seasonal design · $150
booklet pages beyond twelve · quoted to your project
screen
so everything on screen closes the same way video call background · end card for videos and carousels · reel cover set · website banner
Clarity Backed by Expertise
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About two hours: a short intake form and one conversation. I handle everything else.
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Your logo, eight to ten good photos of your work, and honest answers. If your photos are thin, I design around it.
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Yes. Everything is built from your words, your logo and colors, and the style direction you choose. Nothing is generic.
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Those give you the average of everyone in your field. I start from what makes your business specific, and design from there.
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You choose your style direction before I begin, so the design is final when I present it. Information edits are covered in one round within 30 days.
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Yes. Your templates are editable in Canva, so you can keep posting on your own. Print files are final.
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You do. Once paid, your final files are yours to use however you like.
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No. You receive print-ready files to take to any printer you trust and I will give you all the information you need to print a successful product.
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Tell me on our call. A light refinement can be quoted separately before your kit begins.
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Essentials within two weeks of our conversation; the full studio kit in about a month.
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Essentials is paid at signing. Portfolio and the studio kit are half at signing and half at delivery.
a note from me
My goal as a designer has always been communication. I know not everyone can hire someone new to run their marketing and social media. Sometimes it takes time, and sometimes you just need a little push. I see that need all around me, and I know I can help.
Graphic design has always been a creative outlet for me. Over my years in this industry, I’ve met so many talented designers, architects, builders, and contractors doing incredible work that never gets seen. The studio kit is my way of making this part easy, so you can get back to the work you love. If it helps the people in my community and the colleagues I’m lucky to work alongside, that’s everything I hoped it would be.
With gratitude,
Bethany Schalesky, designer and owner of Drawn Outside Landscape Design LLC
bethanyschalesky@gmail.com · drawnoutsidedesign.com
Know someone who could use this? If they sign a studio kit, you receive a $150 credit toward any bundle or à la carte piece.