The Discipline Behind the Design

Not long ago, someone in a team meeting suggested offering the design for free. The rest of the room nodded. And I felt like I'd been kicked in the gut. The smoother a project looks in the field, the more invisible the thinking behind it becomes. But calling that thinking "free" quietly reduces years of technical training, creative problem-solving, and disciplined iteration to an afterthought. Design is not decoration. It's decision-making — and it deserves to be valued as such.