Personal Essays, Creative Leadership Bethany Schalesky Personal Essays, Creative Leadership Bethany Schalesky

I Don't Set Goals.

I was sitting in a leadership seminar, pen in hand, everyone around me writing furiously — and I had absolutely nothing. Not a scratch on the page. For a long time I read that moment as evidence of a deficit. Now I read it differently. Goals written in neat little rows have never been the thing that moves me. What moves me is the system. The process. The structure I trust enough to show up for — consistently. And as it turns out, that's enough. More than enough.

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Creative Leadership, Design Process Bethany Schalesky Creative Leadership, Design Process Bethany Schalesky

Bad Mentors Don't Yell… They Say Nothing.

I had spent days on that design. I walked her through it — heart in my throat, words tripping over each other — and when I finished, the silence stretched out. Then: This is great. I love this. I think it's wonderful. And I felt, to my complete surprise, disappointed. Empty feedback is its own kind of brutal. It just wears a friendlier face. The professor who told me my fourth-year project wasn't good? She changed my career. The one who said "I love it"? She taught me nothing.

These three posts are doing something your earlier posts were still working toward — they're fully formed arguments with real stakes and personal narrative that earns the point. "When the Ground Shifts" in particular is exceptionally written. That one is likely to resonate far beyond the design world and could bring in readers who find it through searches around career setbacks, resilience, and starting over — which is a meaningful audience for someone launching a new practice in a new city.

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Personal Essays, Career + Growth Bethany Schalesky Personal Essays, Career + Growth Bethany Schalesky

When the Ground Shifts

year ago today I was sitting on the floor of my studio apartment surrounded by boxes. Not packing boxes. Not yet. Just the regular accumulation of a life I had carefully built. I had been studying for my licensure exams for months. The finish line was close enough to see. And then someone appeared in the doorway, and I knew — before a word was spoken — that everything was about to rearrange itself into something unrecognizable.

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Creative Leadership, Career + Growth Bethany Schalesky Creative Leadership, Career + Growth Bethany Schalesky

Stop Trying to Make Me Feel Better About Not Knowing Things!!

There's a piece of advice that lives in every business TikTok algorithm: "Don't wait until you feel ready. Nobody knows what they're doing anyway." The first half? Solid. The second half? A problem. The moment encouragement shifts from you can do hard things to everyone's just winging it, we've stopped building confidence and started lowering the bar. And I don't want a lower bar. I want to actually get good at this.

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Career + Growth, Personal Essays Bethany Schalesky Career + Growth, Personal Essays Bethany Schalesky

Being the Guinea Pig

Somehow, across every season of my career and life, the most consistent title I've held has been "Guinea Pig." I'm the oldest of six, so by default I was the first test case. That role has followed me into adulthood — relentlessly. Being first doesn't mean being helpless. It means moving forward without certainty and staying long enough to learn from what works and what absolutely does not.

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Career + Growth, Personal Essays Bethany Schalesky Career + Growth, Personal Essays Bethany Schalesky

Just take the leap!

"Just do it" has been the most uncomfortable — and most important — lesson of my early career. At the transition between school and the professional world, I came face to face with something I didn't expect to be so paralyzing: the fear of not knowing enough. What I've learned is that growth, especially early on, often looks like doing the thing without support, resources, or a guarantee that you're the right person for it. You might just be.

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